Using Social Media In Crisis Communication

The recent tragic disappearance of Malaysian Airlines Flight 370 reminded us how quickly a crisis can escalate and rampage out of control. Which of us thought, “What do I do if this happens to my company?” When our businesses or organizations are involved in a crisis of this nature, there is an overwhelming volume of information…

Reputation Protection In Social Media

SOCIAL MEDIA CHALLENGES WHICH BUSINESSES FACE With the exponentially increasing reach of social media, businesses are seizing the opportunity to sell their products and services to millions of connected consumers. Discussions usually center on the ethical issues behind disclosures and fair representation but there are other ethical challenges like “digital assassination.”  The balance of power has shifted away…

Is Privacy in Social Media possible?

PRIVACY IN SOCIAL MEDIA One of the ethical challenges posed by social media is to protect how users personal information is acquired, used, and stored. There are benefits to a organization collecting your information to ensure you receive offers particularly suited to you. But there are more issues which abound concerning profiling, spying and intrusion. Studies by MSNBC, Harris Interactive, American Consumer…

Joining “Generation C”

Social media changed my life almost as much as migrating to a country 3000 miles away. When I moved to the United States, I had to learn new logistics, (navigate the subway, deal with winter) a whole new culture, (what do you mean “casual dress work environment?” We have to pay for drinks at this…