Social Media Use by WIADCA – West Indian American Day Carnival Association

WIADCA’s Home Page –  Image Source: WIADCA   For more than 40 years, on every Labor Day holiday thousands of costumed men and women revel in “calypso” and “soca” music on Eastern Parkway in Brooklyn, NY. The West Indian Day Carnival (also known as Brooklyn Carnival or Eastern Parkway Carnival) is a cultural festival of masqueraders, music, and the food and drink…

Learnings for Communicators from the Housing Bubble Crisis (Part 2)

  Pfizer and CCI (Corporate Communications institute) hosted a panel of experts from various sectors of the financial industry to consider if we’re back from the brink after the housing bubble (sub-prime mortgage crisis.) What are the crisis management lessons we should learn from this event which is still affecting lives and the economy in America? Part 2…

Learnings for Communicators from the Housing Bubble Crisis (Part 1)

  Five years have passed since the US housing bubble (sub-prime mortgage crisis) exploded, crippling the US economy and world nations dependent on American stability and prosperity. The unpleasant effects are still being felt today. Can you think of another instance where crisis management was more significantly needed than during this event? Pfizer and CCI…

How Visual Social Media Impacts Business

THE IMPACT OF VISUAL SOCIAL MEDIA ON BUSINESS  Human beings process images 60,000 times faster than they process text says Sharad Verma, the CEO of Piqora, (a company which supplies analytics for visual web applications). With the increasing popularity of Instagram, Pinterest, Tumblr and Flickr, it is especially important for Communications professionals to understand and embrace the Visual…

Using Social Media In Crisis Communication

The recent tragic disappearance of Malaysian Airlines Flight 370 reminded us how quickly a crisis can escalate and rampage out of control. Which of us thought, “What do I do if this happens to my company?” When our businesses or organizations are involved in a crisis of this nature, there is an overwhelming volume of information…

Reputation Protection In Social Media

SOCIAL MEDIA CHALLENGES WHICH BUSINESSES FACE With the exponentially increasing reach of social media, businesses are seizing the opportunity to sell their products and services to millions of connected consumers. Discussions usually center on the ethical issues behind disclosures and fair representation but there are other ethical challenges like “digital assassination.”  The balance of power has shifted away…

Is Privacy in Social Media possible?

PRIVACY IN SOCIAL MEDIA One of the ethical challenges posed by social media is to protect how users personal information is acquired, used, and stored. There are benefits to a organization collecting your information to ensure you receive offers particularly suited to you. But there are more issues which abound concerning profiling, spying and intrusion. Studies by MSNBC, Harris Interactive, American Consumer…