Learnings for Communicators from the Housing Bubble Crisis (Part 2)

  Pfizer and CCI (Corporate Communications institute) hosted a panel of experts from various sectors of the financial industry to consider if we’re back from the brink after the housing bubble (sub-prime mortgage crisis.) What are the crisis management lessons we should learn from this event which is still affecting lives and the economy in America? Part 2…

Learnings for Communicators from the Housing Bubble Crisis (Part 1)

  Five years have passed since the US housing bubble (sub-prime mortgage crisis) exploded, crippling the US economy and world nations dependent on American stability and prosperity. The unpleasant effects are still being felt today. Can you think of another instance where crisis management was more significantly needed than during this event? Pfizer and CCI…

How Visual Social Media Impacts Business

THE IMPACT OF VISUAL SOCIAL MEDIA ON BUSINESS  Human beings process images 60,000 times faster than they process text says Sharad Verma, the CEO of Piqora, (a company which supplies analytics for visual web applications). With the increasing popularity of Instagram, Pinterest, Tumblr and Flickr, it is especially important for Communications professionals to understand and embrace the Visual…

Using Social Media In Crisis Communication

The recent tragic disappearance of Malaysian Airlines Flight 370 reminded us how quickly a crisis can escalate and rampage out of control. Which of us thought, “What do I do if this happens to my company?” When our businesses or organizations are involved in a crisis of this nature, there is an overwhelming volume of information…